Product Syndication

GETTING STARTED 7

• 1. What is Content Syndication?
• 2. What is Content Aggregation?
• 3. Where can I get HP’s structured content?
• 4. How do I improve an existing SKU level e-commerce store or online catalog?
• 5. Where can I sign up?

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INFORMATIVE AND GENERAL– FAQS 17

• 1. Is there a cost associated with the use of Product Syndicated Content on my site?
• 2. Is there a cost associated with the use of Product Structured Content on my site?
• 3. Is product pricing included in HP’s Syndicated Product content?
• 4. I already have an agreement with a content provider, why should I use HP’s product syndication?
• 5. Does HP product syndication impact my ability to promote and sell other brands?

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CASE SCENARIO – FAQS 10

• 1. I already use HP Product Syndication, but I have a new website and want to include it as well, what are the steps?
• 2. I have a new domain, but the codes are not working.
• 3. I registered a long time ago and cannot find the email that has the codes, how do I get them?
• 4. How can I get help with the integration or technical issue?
• 5. I’m having issues with the registration; my ID is invalid.

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BRAND SHOWCASE Q&A 15

• 1. What is Brand Showcase and how does it work?
• 2. How do I include the HP Brand Showcase on my website?
• 3. Do I have to keep maintaining and updating the information?
• 4. Can I have other solutions or other providers of content at the same time?
• 5. Do I need to get approved for this solution?

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PRODUCT EXPERIENCE Q&A 5

• 1. How does Product Experience work?
• 2. Do I need to choose either an embedded Product Experience or a pop-up?
• 3. How is Product Experience different from Brand Showcase?
• 4. Can I apply to have Product Experience without having to implement the Cross and Upsell solutions?
• 5. Do I need to be approved to have Product Experience?

CROSS SELL SOLUTION Q&A 8

• 1. What is the Cross-Sell Solution?
• 2. Which are the main benefits of the Cross Sell Tool?
• 3. What does it cost to get the Cross Solution on my website?
• 4. How is content displayed?
• 5. How do I know if I’m eligible for the Cross Sell?

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UPSELL SOLUTION Q&A 10

• 1. What is the Up-Sell Solution?
• 2. How are the recommended printers, accessories, PCs and supplies chosen?
• 3. What happens if products are not available?
• 4. What happens if I have a small product catalog?
• 5. How are prices set?

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