There are various reasons, such as, it’s free of charge and simple and always up-to-date. If you use other content providers for reviews, techs and specs, recommendation engines etc., the HP rich Product Experiences can sit alongside this content since it will be complementary. Also, if you use a provider of rich content for other vendors, there’s no conflict. We insert the rich content in your existing HP product pages. We don’t impact the way you display products from other vendors.